3MT brand guidelines

The University of Queensland has a registered trademark over the use of the Three Minute Thesis logo and brand.

The consistent and coordinated use of the 3MT logo and brand is essential to ensure that 3MT is protected and its awareness and prestige enhanced throughout the world. Any institution that does not abide by these guidelines risks damaging the competition's credibility in the marketplace and ultimately dilutes the impact and success of the concept.

Every participating institution is a stakeholder of the brand and as such, it is incumbent upon them to fully understand their responsibilities while ensuring these guidelines are followed. The logos and branding guidelines apply to all faculty, school, institute, centre and administrative divisions in each participating institution.

The 3MT Branding Guidelines have been developed by The University of Queensland (UQ) to provide participating universities with guidelines for the use of the Three Minute Thesis (3MT^®) logo and brand.

Download 3MT Brand Guide (PDF, 120.1 KB)

Request permission to use the 3MT brand

To request permission to use 3MT information, resources and marketing material please complete the 3MT Event and Brand Permission Form. Following submission of the form, you will immediately be sent a resources and marketing materials pack so that you can get started planning your competition.

Complete 3MT Event and Brand Permission Form

Brand values

The 3MT competition aims to enhance the profile of the Doctor of Philosophy (PhD) both within universities and the wider community.

In all 3MT communications, you should convey that 3MT is a professional and highly engaging international research communication competition.

The brand should be evident in all components of communications, from the content to the format, and from the imagery to the tone of voice.

Trademark

3MT is a registered trademark of The University of Queensland.

The 3MT logo may not be used without permission from UQ and use of the trademark must comply with brand guidelines.

Website

For promotion on websites, please include the 3MT logo and text:

The Three Minute Thesis (3MT^®) is an academic research communication competition developed by The University of Queensland (UQ), Australia.

Provide a hyperlink (via the 3MT logo) to the following website: threeminutethesis.uq.edu.au

Brochures

Please include the 3MT logo on the front or back cover of all 3MT brochures, programs and all associated marketing material.